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//"As a specialist it is our continual aim to develop our business, providing our customers with the best shopping experience possible. We aim to constantly review and improve the unique offerings and services that customers see as our unique selling proposition, and therefore maintain our position as the leading specialist retailer in this growing market."//

The Game Group is a Public Limited Company (Plc.) and is Europe's leading retailer of Pc and Video Games.

It is usually known as it's high street trading name, GAME.



The company had over 1,349 stores worldwide as of 3 July 2009. In the UK the group continues to trade on the high street as both GAME and Gamestation. The company plans to keep and grow Gamestation as a separate brand.